top of page

PROFESSIONAL HIGHLIGHTS

  • Produced the most successful late night launch campaign ever, The Tonight Show Starring Jimmy Fallon.

  • Guided marketing initiatives and creative output for television’s most watched brands including Jeopardy!, Wheel of Fortune and Judge Judy, seen daily by a combined 20 million viewers.

  • Managed multiple social media marketing initiatives, including relaunching the Judge Judy channels, increasing engagement up to 3,000% in first 3 months.

  • Instrumental in the development and execution of one of television’s most acclaimed and influential branding campaigns, NBC’s Must See TV.

  • Produced two series for YouTube's fifth most-viewed channel, WWE. Both series became viral hits garnering millions of views.

  • Built one of television’s most successful and busiest in-house marketing departments at Warner Bros., saving the studio over $1M annually. 

  • Created the launch campaigns for several of the most watched shows in daytime history, including The Ellen DeGeneres Show, Dr. Oz, Steve Harvey’s Family Feud and The Rosie O’Donnell Show among others.

SELECT INDUSTRY HONORS AND AWARDS 

  • Ad Age Entertainment Marketer of the Year 

  • Primetime Emmy Nominee: Outstanding Shortform Digital Series

  • Three Daytime Emmy Nominees: Outstanding Promotional Spot

  • Winner: Rocky Mountain Emmy Awards, plus multiple nominees

  • Winner: Multiple Promax and Telly Awards




   DIRECTOR OF MARKETING AND BRAND, 12News (KPNX-TV, NBC) Phoenix, Arizona 
   May 2022 - Jan 2025 ​

  • Created new brand for 12News and streaming app 12+, with collaborative input and buy-in from station employees, journalists, clients, and community partners. Rebrand led to significant ratings growth in YTY performance, and a significantly more defined focus for content execution on all platforms. Station ComScore ratings in key dayparts rose between 10 and 21% (+15.1% aggregate performance).
    • Completely rebuilt marketing team, mentoring and growing writer/producer/editors and Marketing Manager in all aspects of brand education, creative execution, and strategic thinking.
    • Repaired internal culture and relationships with news, digital and sales, resulting in the creation of a unified brand identity and streamlined workflows to enhance productivity and audience engagement.
    • Developed strategy and oversaw creative execution and multi-platform media placement of marketing for 12+ streaming platform, including linear, digital, outside and in-app messaging, resulting in over 300% growth from inception of campaign.
    • Collaborated with sales to crystallize their B2B marketing pitch with presentations for general sales efforts and Olympics initiatives.
    • Oversaw strategic scheduling of marketing inventory.
    • Planned outside media strategy (with outside agency) and created specific marketing materials tailored to digital, linear, outdoor and print platforms.


   SR. VICE PRESIDENT OF MARKETING, CBS Media Ventures
   2019-2022

EXPERIENCE

 Drove ratings and revenue of CBS’ syndication roster by leading consumer marketing strategy and creative execution. Portfolio included      daily/nightly series juggernauts Jeopardy!, Wheel of Fortune, and Judge Judy and off-net properties Bull, NCIS: New Orleans, MacGyver

 and Seal Team. 

  • Oversaw branding strategy and creative  across on-air, social/digital, radio and additional platforms to reach new audiences and maintain ratings dominance.

  • Created sales presentations for developing IP, resulting in several multi-million-dollar programming deals.

  • Collaborated with affiliate relations, social/digital, sales and programming teams, publicity, show executives and talent to maximize marketing efforts for CBS shows on more than 200 program affiliate stations.

  • Managed marketing budgets and led in-house creative group including vice presidents, creative directors, writers, editors, mixers, along with social/digital teams and A/V agencies.

HEAD OF CREATIVE, TEGNA Media
2018-2019

  Guided teams of over 200 creatives across 47 local media brands nationwide to maximize impact of marketing on all platforms.

  • Advised and collaborated with local teams on high-profile image and news campaigns.

  • Developed campaigns for company-wide, multiplatform deployment, including app launches, program promotions, cause marketing initiatives, talent campaigns and more.

  • Interfaced with programming, research, corporate communications and local media management to ensure creative output is on message and strategically focused.

CREATIVE DIRECTOR, MARKETING AND SPECIAL CONTENT 
"Carpool Karaoke: The Series"
CBS Productions/Apple Music
2017

  • ​Managed, wrote and produced marketing elements for Apple’s multi-Emmy-winning Carpool Karaoke: The Series. 

  • Creative output included promos, trailers and special bonus content to support the billion-hit digital phenomenon from CBS’ The Late Late Show with James Corden

​

PARTNER/CHIEF CREATIVE OFFICER, Pyro Creative LLC

2006 - 2016

Co-founder of Emmy-nominated entertainment marketing agency. 

  • Created launch, image and topical on-air promotion, digital media content, sales and internal corporate communications presentations, and upfronts.

  • Oversaw agency’s creative capabilities, including strategic positioning, concepting, scripting, production, editorial, post and graphics.

  • Major clients included ABC, Freeform/ABC Family, NBC, NBC.com, FOX, CBS, Warner Bros., WWE, Twentieth Television, Harpo Productions, TVLand, Fremantle and more.

  • Projects included launches for The Tonight Show Starring Jimmy Fallon, Dr. Oz, Steve Harvey’s Family Feud and Shark Tank. Produced on-air and digital campaigns and sales presentations for Sunday Night Football, Curb Your Enthusiasm, The Voice, Saturday Night Live, TMZ, Dancing with the Stars, Entourage, Friday Night Lights, Dr. Phil, The Simpsons and many more.

SR. VICE PRESIDENT, MARKETING/CREATIVE DIRECTOR, Warner Bros./Telepictures Productions; Burbank, CA
1996-2005

Built complete in-house creative services group for television’s number one producer of first-run programming, including The Ellen DeGeneres Show, The Rosie O’Donnell Show, Extra, Access Hollywood and many more.

  • Developed sales presentations and special projects for network shows, including The Bachelor. 

  • Oversaw all creative production, including launch campaigns, show opens, and over 200 episodic promos per week for a decade. 

  • Collaborated with talent, programming department, show producers, research and affiliate relations to establish and maintain marketing goals.

  • Saved Warner Bros. over $1M annually through effective building and leadership of in-house agency comprised of 40+ creative directors, writer/producers, editors, audio mixers, designers and support staff.

HEAD OF COMEDY SERIES PROMOTION, NBC
1993-1996 

  • Responsible for creative direction of ubiquitous Must See TV marketing campaign including  launch, image and topical marketing.    

  • Managed staff of writer/producers, editors, freelancers and agencies.

  • Consulted with programming department and show producers on development strategies.

References available by request.

ABOUT HOWARD BORIM

Award-winning, multiplatform marketing and creative leader with proven track record of driving fandom for major networks, studios and station groups. Cross-functional collaborator experienced in partnering with programming/development, social and digital, production, research, finance, legal and high-profile talent. Deeply experienced with proven skills at building and inspiring creative teams.

bottom of page